The Collective - 2022 impact report review
This week I've been looking at The Collective UK's impact report. Here are three things I like and three questions it raises...
đđ» 3 things I like...
1. IMPACT STORY
I always say that your impact report should tell a story. Whatâs the difference you want to make? How are you doing that? Howâs your journey going?
So I was very happy when I saw The Collective refer to their impact report as their â2021-22 impact storyâ đ
2. CLEAR ON STAKEHOLDERS
They spell out who their stakeholders are so itâs clear who theyâre thinking about. Though I did wonder why the farmers and cows werenât listed?
3. HOW THEY WORK WITH RETAILERS
I loved the detail about how they work with retail partners. These are such key stakeholders and yet a lot of businesses donât mention them to this extent in their impact report. What they said made me want to work with them!
â3 questions it raises
1. WHATâS THE IMPACT THEY WANT TO HAVE?
I wasnât completely clear on the difference they want to make in the world and why this matters.
Thereâs a massive imperative to change our whole food system and so Iâd have loved to hear more about what they mean by âan extraordinary yoghurt with unbeatable tasteâ. What does âextraordinaryâ mean to them? How does this link with the impact they want to have?
2. HOW DID THEY DECIDE WHAT TO FOCUS ON?
Theyâve done lots of work on environmental sustainability and made some innovative stuff. How did they decide what to priortise?
Full disclosure here⊠Iâve spoken to the team and so I know their activities were 100% driven by data and materiality â Iâd have loved to have seen that in their impact report.
3. HOW DO THEY DECIDE WHICH CHARITIES TO SUPPORT?
Is it linked with the impact they want to have? The communities where they operate? Causes that are important to their employees? Something else?
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You can read the report for yourself here and let me know what you think.
If youâre preparing to write your own impact report, you might find my FREE Impact Reporting Roadmap helpful: